Book Excerpt: Intent
Okay, I know the road to hell is paved with good intentions. Nonetheless, if I communicate (in alignment with the Principle of Effective Communication) the intent of what I’m trying to accomplish with this book, maybe you’ll have a better grasp of the points made. So here we go.
You’ve probably already noticed that the tone of this book is a bit different from what you usually see in other management books. That’s by design. I believe (based on experience and education) comprehension is enhanced when the reader’s engaged in what they read. I’ve minimized dry tables and charts and replaced them with, among other things, Dilbert cartoons, eye-catching slides, and thoughtful quotes from the likes of Homer (not Simpson, although I’m sure there’s wisdom to be found there as well) to Babe Ruth to Steve Jobs, all to reinforce important points.
This book is presented from the perspective of a teacher who wants the student to truly understand, a novelist who wants to entertain, and a businessman who wants to increase efficiency, effectiveness, and profit. It uses a more casual, familiar style of a friend-to-friend conversation versus a formal, textbook approach. For instance, I write in contractions (e.g., “isn’t” versus “is not”), since most conversation uses contractions. You’ll find some tongue-in-cheek remarks thrown in for effect and maybe just my own amusement, because that’s what I do when I talk to people. While I’m not sure “entertaining” is the right word for any management book, I’ve tried to err on that side of the equation to hopefully keep you interested and want to know what comes next. I hope you enjoy it.
So, let’s have a conversation, as much as an author and a reader can have at any rate. If you can incorporate half of the stuff in this book into your personal and work life, your life and company will run more smoothly and have more efficiency than you ever dreamed possible.