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It's Not That Hard. Just Do This.
A #1 Amazon Best Seller

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 This unique book presents specific, foundational, and practical  communication tools that, when conscientiously applied, help eliminate misunderstandings, miscommunication, arguments, and stress from people's lives. While applicable both personally and professionally, for businesses, you'll also create direct improvements in employee engagement, retention, productivity, efficiency, and profitabiltiy. 

“I've been hitting my team and leadership with a lot of ‘Dan-isms’ lately, mainly focused on effective communication. I will forever be grateful for the many tools you added to my toolbelt!”

—Joe Richardson, Operations Director, Zen Asset Management

“One of the aspects of Dan Purkey’s latest book that I enjoyed the most was that it felt like he was speaking to me. The guidance spelled out in It’s Not That Hard. Just Do This. is universal and will inform and inspire leaders across industries. It serves as a vivid reminder that those of us in leadership face similar challenges and experience the same frustrations. It provides solid, digestible advice for any leader at any level to overcome those.”

— Maureen De Armond, CHRO, Drake University

“One of the aspects of Dan Purkey’s latest book that I enjoyed the most was that it felt like he was speaking to me. The guidance spelled out in It’s Not That Hard. Just Do This. is universal and will inform and inspire leaders across industries. It serves as a vivid reminder that those of us in leadership face similar challenges and experience the same frustrations. It provides solid, digestible advice for any leader at any level to overcome those.”

— Maureen De Armond, CHRO, Drake University

"Dan uses simple, yet effective, storytelling to reinforce everyday concepts that are relevant to both personal as well as professional situations. A must-have for everyone!”

— Ushma Mehta, Global VP of People at Hiya Inc.

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BUY THE BOOK
For discounts on orders of 21 or more books, CONTACT US directly first.
​​Read an excerpt from the book:
Introduction
​​Read an excerpt from the book:
Table of Contents

Uncommon Sense Management

Finally, a management book that's an enjoyable read with indispensable, simplified, practical actions.  It clearly explains how to move
your business and work life from chaos to calm.
Improve: Efficiency, Effectiveness, and Profits.

Uncommon Sense Management - when common sense just isn't enough

"A refreshing change of pace for a management book.”
       - Mark Kettering, President & CEO, Brightlight Consulting
". . . a game plan of management and action that is nothing less than inspirational.”
        - Doug McElroy, Owner, Two Mac, Inc.
  Revolutionary in its simplicity
​​Read an excerpt from the book:
Introduction
​Read an excerpt from the book:
Table of Contents
​Read an excerpt from the book:
Intent of the Book
​Read an excerpt from the book:
What This Book Does
BUY THE BOOK
For discounts on orders of 21 or more books, CONTACT US directly first.
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